From the frontline to the podium: How our Summer Games engaged 1.8M users
Summer and sports go hand in hand. Whether it鈥檚 a friendly beach volleyball match or a backyard cornhole competition, there鈥檚 something about the season that makes us all want to get in on the action.
This year, we embraced that spirit by turning up the heat with the 2024 羞羞视频 Summer Games.
Earlier this year, we asked our community which sports-themed games they wanted most, and they delivered their votes loud and clear. The result? A thrilling lineup of new mini-games鈥擜rchery, Pole Vaulting, Hurdles, Kayaking, Javelin and Discus Throw鈥攖hat had learners across industries diving into the fun.
The Summer Games rolled out over the course of a month, giving frontline workers the chance to compete鈥攂ut it isn鈥檛 just about having fun. These games entertained while also boosting engagement with learning content.
1.8 million total players
羞羞视频鈥檚 Summer Games saw massive participation. In just 10 days, 1.6 million users dove into our new lineup of mini-games and the number jumped to 1.8 million within a month.
The high level of engagement proves that a little friendly competition goes a long way in boosting platform activity.
Players were captivated by trying to hit the bullseye in Archery, racing against the clock to jump over obstacles and launching their virtual poles with precision. We didn鈥檛 just introduce new games鈥攚e motivated our customers with weekly tasks. Each week, we sent out challenges for admins to engage their learners and gave them the chance to win exclusive prizes.
Whether introducing the latest game, highlighting summer policies or promoting a new business update, our customers faced the challenges head-on and kept the summer spirit alive.
How gameplay turned into a win for our customers
Our community didn鈥檛 just play鈥攖hey thrived! Customers shared that their teams loved the new games and activating them helped ramp up engagement while adding a little fun to the workday.
Kassandra Kiritsis from 尝辞苍驳辞鈥檚 said her teams were all in. 鈥淲e love the Summer Games and launched them as well as Kick Off and Golf to the platform. Archery is our favorite new mini-game! It is both challenging and fun,鈥 she said.
Adrian Tam from chimed in with his plans to take the competition up a notch: 鈥淲e鈥檙e excited about the new games and plan to award reward points to associates who achieve top scores on Summer Games, Kickoff and Golf.鈥澛
Hurdles was another top pick among the mini-games. Joe Brightman from Members 1st added: 鈥淥ur games are loaded, and we are loving the button-smashing new hurdles game.鈥
This level of engagement isn鈥檛 just a stroke of luck鈥攊t鈥檚 the result of combining the intrinsic motivation of play with the learning process.
The power of play: why games work in learning
Gamification isn鈥檛 new, but the idea of playing a game unrelated to the learning content is perhaps unexpected.
Research has proven and our customers confirmed that and creates a positive learning environment.
馃 Related reading: Why top industry leaders are using gamification in training
Games provide a break from the routine, offering a moment of fun that can significantly improve the learning experience. When users engage in something enjoyable, they鈥檙e more likely to return to the platform, completing more training and retaining information better.聽
Games also tap into people鈥檚 competitive spirits, sparking friendly rivalries and pushing learners to achieve their best. Whether it鈥檚 beating their own high score or outpacing a colleague, this sense of competition enhances motivation and drives consistent engagement.