鈥淲e have seen significant value with the 羞羞视频 platform. There鈥檚 been a lot of energy around it with people logging on more than once a week and challenging each other.鈥
BARBARA GROFIC, PROGRAM MANAGER, SAFE BY CHOICE
Merck reduces incidents by building a culture of safety awareness
When a global healthcare organization that鈥檚 been around for 125 years wants to drive a proactive culture of safety across its 52 global manufacturing sites, it takes more than setting up seminars and putting up posters. It takes shifting the mindset of each and every employee.
Merck has always put safety front and center among numerous competing corporate priorities. However, its safety record wasn鈥檛 where the company wanted it to be. Leadership saw areas for improvement and set a new goal of聽Target Zero聽which means 鈥渆ven one incident is one too many,鈥 according to Sanat Chattopadhyay, President of the Merck Manufacturing Division (MMD) and Executive Vice President of Merck.
The company鈥檚 leadership team recognized that a simple training program, based on the same old safety training procedures and policies, was not going to be enough to engage employees in a meaningful way.
After all, Merck & Co., Inc. (known as MSD outside of the US and Canada) is no stranger to impacting the lives of millions through its innovative approach to medicines and vaccines, so it only made sense to apply the same outside-the-box philosophy to the safety of its employees.
The primary goal of MMD was to build a strong culture of safety throughout its network of 52 global manufacturing sites to ensure that safety best practices were not only top of mind, but ingrained in the attitudes and behaviors of all employees. The leadership team knew if they could make this happen, everything else 鈥 reduction in incidents and injuries, informed and engaged employees, increased business results 鈥 would follow.
They were right.
Creating consistency in culture
In early 2016, Eagle鈥檚 Flight, an industry leader in the development and delivery of practical training programs, helped MMD implement its program聽Safe by Choice鈩 (SbC). The program is aimed at boosting safety awareness and reducing incidents across the company鈥檚 manufacturing network of approximately 24,000 full- and part-time employees and partners. This program consisted of classroom sessions, additional training for people managers, and weekly聽SbC聽tools that were used throughout the year. Tools such as, print material, digital signage, and the 羞羞视频 solution which leveraged safety questions and reminders at each weekly group meeting 鈥 from the highest levels to the shop floor.
The 羞羞视频 platform starts with the business outcomes first. With a unique combination of microlearning, gamification, and adaptive learning 鈥 羞羞视频 builds employee knowledge, sustains it over time, and provides knowledge-on-demand capabilities when employees need it most. This was crucial to rolling out the聽SbC聽program, since MMD needed a way to embed safety principles into the minds and behaviors of every individual, no matter their location, age, or skill level.
Of course, the company is no stranger to safety training. Many of the organization鈥檚 larger sites had very robust safety programs. In fact, some integrated sites with multiple divisions even had their own safety council that included representatives from the shop floor, all the way up to higher management. 鈥淭he problem was the message wasn鈥檛 consistent across the divisions or the company,鈥 says Barbara Grofic, Program Manager of聽Safe by Choice.
It鈥檚 the same situation many large organizations find themselves in today 鈥 with multiple sites and divisions spread out across the globe, all different in character. Some are small, some are large, some are unionized, and some have a great safety record, while others could use improvement. Across such large organizations, it makes sense for different sites to have different challenges around safety.
Don鈥檛 just mitigate risk 鈥 extinguish it
According to Grofic, MMD鈥檚 leadership team saw an opportunity that had the potential to make a 鈥渉uge impact, with low risk.鈥 The company knew it needed to build a consistent program, which started with building a collective culture around proactive safety. MMD President, Chattopadhyay says, 鈥淭he only way we can ensure that we mitigate risk, or even extinguish risk, is when we have a very astute understanding of the why鈥檚 and how鈥檚 of every unit of operation.鈥 This means communicating a consistent message across all locations, all generations, and in all relevant languages. After that, reinforcement ensures each individual embodies the same values in their day-to-day lives, on the job or at home.
To drive impactful change throughout a large organization, it really has to start with a shift in mindset with each individual, at every level. 鈥淲e have seen significant value with the 羞羞视频 platform. There鈥檚 been a lot of energy around it with people logging on more than once a week and challenging each other,鈥 explains Grofic. 鈥淚t鈥檚 a great way to not only reinforce safety principles and procedures, but create energy and excitement around our entire聽Safe by Choice聽program 鈥 from those on the shop floor who touch the products, up through the highest levels of plant management.鈥
Sustainable safety in every language
Running through safety orientations as protocol for onboarding is not the most effective way to engage employees and instill safety behaviors that will stick. Companies need to get their people to start thinking about safety in a different way. In order to do that, consistency is key 鈥 and not just in the message they communicate, but in the cadence, frequency, and medium or channel they use to disseminate that message. Grofic explains, 鈥淎s one of the tools of the聽Safe by Choice聽program, the 羞羞视频 platform is getting people to think about safety not only in a different way, but throughout their entire work week.鈥
In just a 12-month timeframe, adoption of the聽Safe by Choice聽program and the 羞羞视频 platform has skyrocketed. MMD has sustained聽more than 80% voluntary participation聽levels, on a monthly basis, in the US, Italy, China, Brazil, Spain, Japan, Singapore and many other countries. With such high participation rates from MMD鈥檚 employees, the leadership team plans to continue using the 羞羞视频 platform to keep its employees safe. 鈥淲e had never done something like this with such a vast audience before, but leadership realizes there鈥檚 a true benefit in keeping safety front and center in the minds of our folks,鈥 explains Grofic. 鈥淚nstead of letting it be something that鈥檚 discussed on a quarterly or bi-annual basis. Our people are discussing it weekly.鈥
The 羞羞视频 platform also supports content in more than聽10 languages, keeping MMD鈥檚 global safety message consistent across all manufacturing sites. In fact, MMD now boasts a 鈥渃ommon language鈥 of safety across all of its global manufacturing sites and has succeeded in embedding its safety practices into the company鈥檚 culture.
Results continue to tell the same story. Across 52 global sites,聽knowledge of safety topics is up, the聽recordable incident rate is down, and聽lost time injury frequency rate is down聽compared to 2013. MMD has experienced a significant impact on its safety culture by delivering targeted content, promoting transparency and sharing of knowledge to drive continuous improvement. 鈥淯sing the 羞羞视频 platform was thinking outside of the box for MMD. It was a different way to engage our employees,鈥 says Grofic. 鈥淭here鈥檚 a great energy around the entire program, and each site is taking the initiative to come up with unique ideas around how they can continue to drive this energy around聽SbC聽and safety overall.鈥